Arthur Privin (speaker)
Subject: Realisation of the national project named International Cooperation and Export; federal project named Service Export (subject to agreement) Speech by the representative of Sakha (Yakutia) Republic on development of interregional tourism products
Moderator: Konstantin Sergeevich Bogdanenko, Acting vice-governor of Primorye Territory,
Speakers:
1 Oleg Nikolayevich Kozhemyako, Governor of Primorye Territory
2. Zarina Valeryevna Doguzova, Head of the Federal Tourism Agency
3. Mr. Oh Keo-don, Busan City Mayor (the Republic of Korea)
4. Yekaterina Aleksandrovna Terenova, General Manager for Asset Management in Russia and CIS, Changi Airports International
5. Mr. Chiang Ching-kuo, Ruili Airlines President (People’s Republic of China)
6. Mr. Hiroyuki Yoshida, Director of the International Tourism Department of ANA Airlines (Japan)
7. Representative of Jeju Air (the Republic of Korea)
Press Walk
Discussion goal: exchange of best practices used in the industry related to personnel recruitment, motivation, and development of operating personnel
Facilitator: Yekaterina Kolitenko
Assistant: Anna Shubina
Speakers and moderators:
Viktoriya Kolitenko, Director of Far East Branch of Russian Hotel Association
Aleksei Volov, Organiser of Hotel Business Forum
(Moscow City)
Aleksei Musakin, General Director of Cronwell Management Company, Chief Editor of Replenished Encyclopaedia named Hotel Management, Small Hotel book author (Saint-Petersburg City)
Event plat:
- presenting speakers,
- introduction into group topic discussion and announcement of the result to achieve at the session end,
- presentation of discussion rules (participants are divided into three groups for discussion each of three topics)
- dividing of participants into three groups to discuss each of three topics,
- presenting of work results on the topic of their discussion topic by moderators,
- participants’ questions,
- results finalisation by facilitators.
Speakers:
Tatyana Anisimova, Head of the Project of the Ministry of Economic Development, which is the session of 23rd General Assembly of Word Tourism Organisation, Head of the Communication Department of Centre for Strategic Development Fund
Aleksei Zimin, Chief Editor of Life Style and Tourism of Lenta.ru
Subject: What World and Russian Mass Media Shall Write with to Promote Tourism Products in Society
Aleksei Matushkin (1 hour), General Director Booking.com Russia, LLC (Amsterdam)
Subject: Far East Market Review and the Role of Online Channels in It
Ilya Sokolov, Head of Payment Business Tourism Development
Subject: Chinese Payment Methods and Ways to Promote a Tourism Destination in Chinese Market
AlfaFuturePeople case, AFP: Sokur and Partners
Russian Rail Road’s tour (subject to agreement)
Speakers:
Doctor Fukiko Sato (Nakako), Professor at the Faculty of Intercultural Communications of Komatsu University (Tokyo City, Japan)
Aleksandr Sysoyev, Founder of Russian Restaurant Festival, Marketing Director of Afisha Restorany at Rambler&Co (Moscow City)
Alyona Melnikova, one of the leading specialists in promotion and marketing, General Director of Gourmet Days Festival, Director for Communication at Lenmix Company, Managing Partner of The Repa restaurant (Saint-Petersburg City)
Tatyana Zarechneva, Head of the Project for Far East Food Development named Pacific Russia Food, organiser of the Mussel Festival, Taigafest, Smelt Festival, Navaga Festival, Oyster Festival
Group discussion/work shop named Ideas for New Products for Food Tourism in Primorye
Moderator: Tatyana Zarechneva
Working group: Fukiko Sato (Nakako), Aleksandr Sysoyev, Alyona Melnikova
On the basis of the learn practices, the participants develop their ideas for food touristic products with expert leadership
Speaker:
Roman Sabirdzhanov, Head of Hot Consulting Management Company, Vice-President for Regional Development at International Association of Hostels and Mini-Hotels (Moscow City)
Programme:
10:30–12:30 — What format SAM are in demand? From Hostels to hybrid hotel. Location choice for SAM and room peculiarities
12:30–13:00 — break
13:00–14:00 — Internet sales. What are marketing peculiarities in SAM? Investment, return on SAM investment
14:00–15:00 — break
15:00–18:10 — Local peculiarities in SAM promotion and operation. Hostels Law. How SAM segment is going to change?
Questions and express consulting
Programme:
10:30–11:30
Trend: digitalisation of the city image
We will talk about rules and models of foreign independent tourists and about instruments to promote your business for such target audience
Speaker: Aleksandr Golovaty, Founder of Surprise Мe excursion service with an audio guide
11:40–12:40
Adaptation of Social Networks for Asian Clients Social networks that you have not known about, the ways of usual page adaptation to Asian internet on the basis of Russian company cases.
Speaker: Diana Imasheva, social media curator for the project named Crab Tour Vladivostok intended to ease holiday search for Koran people in Vladivostok.
12:50–13:50
Welcome.Project as an instrument for goods and services promotion to tourists
How can one work with foreign magazines and guide books, local newspapers, airport and transportation advertisement? What are new recourses to popularize local goods and services among foreign tourists?
Speakers: Anton Pankin, Co-founder of BearTaxi—a convenient and safe transfer service for Korean tourists and Yekaterina Myltseva, Chief Editor of Welcome magazine that is offered in planes.
14:00–15:00 – Coffee break
15:30–16:30
Work with the foreign and Russian language web-sites and aggregators.
A lecture about multifunctional web-sires where you can present your business together with touristic ones.
Speaker: Nikita Ivanov, Director of VOROBEY.SMM SMM agency and VOROBEYSMM.EDUCATION education course with discussed cases of promoting leisure institutions with Asian people
16:40–17:40
Cooperation with foreign bloggers.
Cases, mutually beneficial conditions, ways to find a blogger and contact them
Speaker: Nikita Ivanov, Director of VOROBEY.SMM SMM agency and VOROBEYSMM.EDUCATION education course with discussed cases of promoting leisure institutions with Asian people
11:00–14:00
Speaker: Iya Imshinetskaya, leading consultant in the spheres of promotion and advertisement (Moscow City)
Work shop (Brain storm)
Who do clients leave?
A company’s service programme as its competitive advantage
1. Why do you need a service programme? Service programme goals: engage your client and hold your client.
2. If it is expensive? Ways to reduce service cost
3. How can one find out what their clients wait for? Target audience portrait as a key to successful service programme
4. What does the programme consist of? A service programme is a solution for clients’ problems. Types of В2С problems. Solutions.
5. Offline and online service
6. If you have many service ideas, how can you filter them? Service ideas testing.
7. Practice. Creation of real ideas for В2С and В2В service programmes for the work shop participants.
Work shop (Brain storm)
No discounts!
38 Ways of Non-Material Client Motivation
1. The evil of today’s promotion is discounts. Can you manage without them?
2. Why is it crucially important today to change discounts with other means?
3. The notion of Stimulating Benefit. Assessment criteria for stimulation benefits. What shall be the stimulus to increase customer flow dramatically?
4. Non-material stimulus for fast client engagement (opportunity to get convenient service, to get a portion of fame, to get closer to a celebrity’s fame, to receive a complement, to see a show: 38 in total)
5. Unique author’s technology to assess non-material client stimulus efficiency.
6. Idea generation for the participants
15:00
Speakers: Asel Smolyar
Subject: Digital marketing. Digital Promotion Tools
Ctrip (is being agreed upon)
IClick (is being agreed upon)
Speaker (1 hour): StanislavChashchin, Yandex Key Client Manger
Subject is being agreed upon